Hyperreality Digital
Tagged: design
2 articles tagged with "design".
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Creative & Design Work | 5 min read
The Case for Opinionated Design in B2B
B2B SaaS design has flattened into one safe aesthetic. Here's why opinionated visual choices like distinctive type, unexpected color, and real illustration give startups a measurable edge in brand recall and conversion, with a practical look at how to build brand identity for startups that takes a side.
June 5, 2026
Industry Insights | 5 min read
Every B2B Startup Looks the Same
Tech startup branding has collapsed into a single aesthetic. Gradient blobs, geometric sans-serifs, and safe blue palettes dominate. Here's why sameness is a strategic liability and how to build a brand identity for startups that actually stands out.
May 2, 2026